# Conversion rate optimisation for Shopify

> Test-driven conversion work for Shopify stores: research, hypothesis, experiment, ship. Wins compound; guesses don't.

- Service group: Grow
- Canonical: https://madeitlookeasy.co.uk/services/conversion-rate-optimisation/

Most conversion advice is someone else's case study. What moved the number
for a skincare brand may do nothing for yours — the only way to know is to
test on your traffic, your catalogue, your customers.

Our CRO work is a research loop, not a bag of tactics. Session recordings,
funnel analytics and customer interviews produce hypotheses; hypotheses get
ranked by expected impact against effort; the top of the list becomes this
month's experiments. Winners ship into the theme. Losers get documented so
the lesson is kept and the test isn't repeated.

## The compounding effect

A 3% win on its own is unremarkable. Twelve months of monthly 2–4% wins,
each building on the last, is how stores end up 30–40% ahead of where they
started.

## What's included

- Analytics & session research
- Prioritised experiment backlog
- A/B tests designed & built
- Monthly experiment readouts
- Shipped winners, documented losers

## Questions, answered

### When is CRO worth it for a Shopify store?

Once you have enough traffic for experiments to conclude — roughly 1,000 orders a month as a rule of thumb. Below that, we'll say so and point the budget at the store itself, where the same money moves the number further.

### What does a CRO engagement look like?

A monthly cycle: research produces hypotheses, hypotheses become ranked experiments, experiments ship as A/B tests, and winners land in the theme permanently. You see the readout — including the losers.

### Do you guarantee a conversion uplift?

No — anyone who does is selling you their optimism. We guarantee the discipline: every change tested, every result reported, nothing shipped on taste alone.

## Start a project

Tell us where your store is and where it needs to be: hello@madeitlookeasy.co.uk (a senior team replies within two working days).
All services: https://madeitlookeasy.co.uk/services/