# Retention marketing: email, SMS & subscriptions

> Email flows, SMS and subscription programmes for Shopify stores — revenue from the customers you already paid to acquire.

- Service group: Grow
- Canonical: https://madeitlookeasy.co.uk/services/retention-marketing/

Acquisition gets more expensive every year; the customers you've already
won are the margin you're leaving on the table. Retention work is the
unglamorous, highest-leverage growth channel a Shopify store has.

We build the owned-revenue machine end to end: the lifecycle flows that run
themselves — welcome, browse, cart, post-purchase, win-back — the
segmentation that keeps sends relevant, and where the product supports it,
a subscription programme designed around how people actually reorder.

## Measured like a channel, not a chore

Retention gets a revenue target and a monthly readout like any other
channel: owned-revenue share, flow performance, list growth against churn.
If a flow underperforms, it gets rebuilt — not left to drip.

## What's included

- Lifecycle flow audit & build (Klaviyo)
- Segmentation strategy
- Subscription programme design
- Campaign calendar & templates
- Deliverability & list hygiene

## Questions, answered

### Which email platform do you work with?

Klaviyo, primarily — it's the deepest Shopify integration and the strongest segmentation model. If you're on something else, the strategy work travels; we'll tell you honestly whether switching is worth it.

### Are subscriptions right for our product?

If your product is consumed and reordered — food, supplements, skincare, coffee — usually yes. If not, forced subscription UX does more harm than good, and we'll say so before you spend on it.

### What results should we expect from retention work?

Stores typically see 25–40% of revenue from owned channels once core flows and a considered campaign rhythm are in place. Northline Supply's subscription launch lifted repeat orders 52%.

## Start a project

Tell us where your store is and where it needs to be: hello@madeitlookeasy.co.uk (a senior team replies within two working days).
All services: https://madeitlookeasy.co.uk/services/