# Shopify theme design & build

> Design-led Shopify themes built from design tokens up — sub-second LCP as standard, section-based so your team ships without developers.

- Service group: Build
- Canonical: https://madeitlookeasy.co.uk/services/shopify-theme-design/

A theme is the compounding asset of a Shopify store: every session runs
through it, every campaign lands on it, every future feature builds on it.
We build themes the way we build design systems — tokens, then components,
then sections — so speed and consistency are structural, not aspirational.

Performance is treated as a budget, not a hope. Largest Contentful Paint
under a second on mobile is the standard we design to, and the build
enforces it: image discipline, font subsetting, no render-blocking
third-party scripts, and a Lighthouse gate on every pull request.

## Design that survives contact with the team

The deliverable isn't ten polished pages — it's the section library that
lets your team build the eleventh without us. Every section is designed
against the same tokens, so the store your merchandisers assemble in six
months still looks like the one we shipped.

## What's included

- Design system & tokens, not just pages
- Custom Online Store 2.0 theme
- Core Web Vitals budget enforced in CI
- Accessibility to WCAG AA
- Section library your team can merchandise with

## Questions, answered

### Do you build custom themes or customise existing ones?

Custom, from a design system up. Marketplace themes carry generic markup and generic performance; a theme built from tokens renders faster and stays consistent as it grows.

### How fast will the store be?

We budget for sub-second LCP on mobile and enforce it in CI — a Lighthouse regression fails the build before it reaches the storefront. Aster Studio ships at 0.9s.

### Can our team edit the site without developers?

That's the point of a section-based build. Promotions, landing pages and seasonal takeovers are section edits in the theme editor, not developer tickets.

## Start a project

Tell us where your store is and where it needs to be: hello@madeitlookeasy.co.uk (a senior team replies within two working days).
All services: https://madeitlookeasy.co.uk/services/