# The Naked Marshmallow Co: every flavour gets its own storefront

> A British gourmet marshmallow maker needed a Shopify store as distinctive as its packaging. We built per-product colour schemes, metafield-driven ingredient and allergen rendering, and a block architecture that runs every seasonal campaign.

- Client: Naked Marshmallow Co
- Sector: Food & drink
- Platform: Shopify
- Services: Theme design & build, Metafields, Merchandising
- Year: 2026
- Published: 2026-09-30
- Live site: https://nakedmarshmallow.co.uk
- Canonical: https://madeitlookeasy.co.uk/work/naked-marshmallow/

## Results at a glance

- **1:1** colour scheme per product (each page takes its palette from the pack it sells)
- **Structured** ingredients & allergens (rendered from metafields, allergens emphasised)
- **Blocks** for every seasonal campaign (launches assembled in the editor, not in code)

## The challenge

The Naked Marshmallow Co makes gourmet marshmallows in the UK from British
ingredients, with no nasties. The packaging does a lot of the selling:
every flavour has its own colourway, from the sky-blue Salted Caramel to
the gold-on-plum Festive Edition. Customers recognise a flavour by its
colour before they read its name.

The store needed to carry that through. A single site-wide palette would
flatten a range designed to look different. Food products also bring
obligations a typical theme handles badly: full ingredient lists, with
allergens clearly emphasised, that have to be right on every product. And
the calendar is seasonal. Christmas, gifting and limited editions each need
their own campaign, launched by the team rather than queued behind a
developer.

## What we did

**Bespoke colour schemes on every product page.** Each product carries its
own scheme, and the page follows it. The announcement bar, header,
background and type all shift to match the pack. Salted Caramel sells on
blue; Sugar Plum sells on deep plum and gold. Adding a new flavour means choosing its colours in the admin, not writing CSS.

![Salted Caramel Gourmet Marshmallows product page on desktop, entirely in sky blue to match the pack: photography of the blue pillow pack beside marshmallow cubes, star rating and an 8 Marshmallows pill, the description, a full ingredient list with allergens in bold, the £4.75 price, Clearpay instalments and an Add to cart button.](saltedCaramel)
*The page takes on the pack's colour. The ingredient list renders from structured data, with allergens picked out in bold.*

**Ingredients and allergens rendered from metafields.** Ingredient lists
are stored as structured product data, not pasted into descriptions. The
theme renders them consistently on every product page, with nested
ingredients and allergens emphasised the way a pack label does: bold
Sulphites, bold MILK. Product facts like pack size come from the same
data and appear as pills beside the reviews. Because the data is
structured, a recipe change is one field updated in one place, and the
page can't drift out of step with the pack.

![Sugar Plum Gourmet Marshmallows product page on a phone, themed in deep plum with a gold announcement bar: a purple and gold Festive Edition pillow pack on granulated sugar beside a Sugar Plum Fairy figure, under the heading (New) Sugar Plum Gourmet Marshmallows.](sugarPlum)
*The Festive Edition's page wears its own plum and gold, set from the product, not the theme.*

**A merchandising block architecture for seasonal marketing.** The
homepage and landing pages are built from a library of sections and
blocks: hero banners, value props, best-seller carousels, gift-set
features and editorial content. Each one is configurable in the theme
editor. Seasonal campaigns are assembled and swapped by the
team. The Christmas range, a new limited edition or a gifting push is a
page build in the editor, not a development ticket.

![The Naked Marshmallow Co homepage on a phone: a next-day delivery announcement bar, a hero reading The Home of Gourmet Marshmallows over product photography with a lit marshmallow toaster, three value props (Only British ingredients, All natural no nasties, Crafted in the UK), and a Shop Best Sellers carousel.](homepageMobile)
*Every homepage section is a block the team can reorder, restyle and swap for the season.*

> The packaging was already doing the selling. The store's job was to keep every flavour looking like itself, all the way to the cart.

## What it changed

The storefront now looks like the range. Each flavour arrives on a page in
its own colours, so the recognition the packaging builds on the shelf
carries straight through online.

Ingredients and allergens render
from one source of truth, consistently, on every product, and a reformulation
updates in one place.

The seasonal calendar belongs to the team. Campaigns are built from blocks in the theme editor, so launches
land when the marketing plan says they should.

## Start a project

Tell us where your store is and where it needs to be: hello@madeitlookeasy.co.uk (a senior team replies within two working days).
More work: https://madeitlookeasy.co.uk/work/